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State of Social Media Infrastructure

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Part 2: The Security Threats Of The Social Infrastructure Of The Fortune 100

An Analysis of the Threats to Over 32,000 Social Media Accounts

Social media threats are on the rise. The explosive growth of this new digital communications platform has created the opportunity for hackers, spammers, and fraudsters to target big brands and exploit the upswing in social media marketing investment.

In the second part of this three part series, Proofpoint Social Media Protection, a leading provider of social media security and compliance solutions - investigated the security threats plaguing the social media infrastructure of the Fortune 100. This research study serves as a tool for better understanding security threats that companies face in the age of social, and how they can better combat those threats given social media's unique environment and security requirements.

Key Research Findings

  • 40% of Facebook accounts and 20% of Twitter accounts claiming to represent a Fortune 100 brand are unauthorized,
  • Social spam has grown by 658% since mid-2013, and
  • 99% of malicious URLS lead to websites with malware or phishing attacks.
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