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State of Social Media Infrastructure

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Part 3 : A Compliance Analysis of Fortune 100 Social Media Infrastructure

Marketing teams are continuing to increase investments in social media as they see continued success from this new channel of communication.The average Fortune 100 firm has over 320 branded social accounts, with over 200,000 followers and 1500 employee participants- creating an complex compliance landscape with a flood of messages from various sources that compliance teams now need to track.

Download our report to see how Fortune 100 compliance teams are functioning in this difficult environment with analysis of regulatory compliance incidents identified from scanned social media content posted to over 32,000 social accounts of Fortune 100 firms. 

Key Resource Findings

  • The average firm suffered from a total of 69 unmoderated compliance incidents
  • that went virtually unnoticed by internal compliance staff
  • Financial Services firms accounted for the largest incident volume with over 5000 incidents (over 250 per firm)
  • Nine different U.S. regulatory standards triggered incidents.  A few examples include FINRA Retail Communications, FFIEC / Regulation Z, FTC Sweepstakes, and SEC Regulation FD, and FDA Adverse Drug Experience
  • Best practice social media compliance controls are inconsistently enforced with only 47% of brand posts made via Marketing and Content Publishing applications>

The report also digs into key social media compliance challenges behind the numbers, a taxonomy of common incidents, real-world examples, and steps that you can take to better manage social media compliance.

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